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Privacy Policy

Last updated: August 2, 2026

EZ TRADE MACHINERY LLC

Privacy Policy

Last Updated: August 2, 2026 |Effective Date: August 2, 2026

PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING THE EZ TRADE MACHINERY LLC WEBSITE OR SERVICES. Your continued use of our Services constitutes your acknowledgment of the practices described in this Policy. If you do not agree with this Policy, please discontinue use of our website and Services immediately.

1. Introduction and Overview

EZ Trade Machinery LLC ("EZ Trade Machinery," "we," "us," or "our") is committed to protecting your privacy and handling your personal information with transparency, care, and respect. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.eztrademachinery.com (the "Site") or use our marketplace, brokerage, and related services (collectively, the "Services").

This Policy applies to all visitors, users, buyers, and sellers who access or use the Site or Services, and to all personal information collected through our website, contact forms, equipment listings, communications (including SMS/text messages), and transactions.

  1. We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this document reflects the most recent revision.
  2. This Policy should be read together with our Terms & Conditions, which govern your use of the Services.
  3. If you do not agree with the terms of this Privacy Policy, please discontinue use of our Services immediately.

2. Company Information (Data Controller)

The entity responsible for the collection and processing of your personal information (the “data controller”) is:

  1. Company Name: EZ Trade Machinery LLC
  2. State of Formation: Texas, United States
  3. Mailing Address: 14090 Southwest Freeway, Suite 300, Sugar Land, Texas 77478
  4. Privacy Email: privacy@eztrademachinery.com
  5. General Support: support@eztrademachinery.com
  6. Phone: 346.340.5077

3. Information We Collect

We collect personal information in several ways depending on how you interact with our Site and Services. The categories of information we collect are described below.

a) Information You Provide Directly

When you register for an account, submit an equipment listing, request a quote or inspection, complete a transaction, opt in to SMS communications, or contact us, you may provide:

  1. Full name
  2. Email address
  3. Phone number (including mobile number, if you opt in to SMS communications)
  4. Mailing and billing address
  5. Company name and job title
  6. Payment information (processed securely by third-party payment processors; we do not store full payment card details on our systems)
  7. Equipment listing details, specifications, and photographs
  8. Communications and inquiries submitted through the Site, by email, by phone, or by text message

b) Information Collected Automatically

When you visit our Site, certain technical and usage information is collected automatically, including:

  1. IP address and approximate geographic location derived from IP address
  2. Browser type and version
  3. Device type and operating system
  4. Pages visited and time spent on each page
  5. Referring URLs and exit pages
  6. Date and time of visits
  7. Clickstream data and user interaction data

c) Information from Third Parties

We may receive information about you from outside sources, such as:

  1. Business partners, lead generation services, and marketing platforms
  2. Publicly available sources and databases
  3. Social media platforms, if you connect a social account or interact with our social media presence

4. Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to operate, secure, and improve our Site, analyze performance, and deliver relevant content. The categories of cookies we deploy are:

  1. Strictly Necessary Cookies — Required for core website functionality (e.g., security, session management). These cannot be disabled.
  2. Functional Cookies — Remember your preferences and enable personalized features. Can be disabled.
  3. Analytics Cookies — Help us understand how visitors interact with our Site (e.g., Google Analytics). Can be disabled.
  4. Marketing Cookies — Track visits across websites to deliver relevant advertisements and measure campaign effectiveness. Can be disabled.

You may manage and control cookie preferences at any time through your web browser settings or through the cookie consent management tool displayed on our Site. Disabling certain categories of cookies may limit some features or functionality of the Site.

Global Privacy Control (GPC) and “Do Not Track” signals: Where required by applicable law (including the CCPA/CPRA), we honor opt-out preference signals such as the Global Privacy Control (GPC) as a valid request to opt out of the sale or sharing of personal information for the browser or device transmitting the signal. We also make reasonable efforts to honor “Do Not Track” (DNT) browser signals where technically feasible; however, some third-party services may not respond to DNT signals.

5. How We Use Your Information

EZ Trade Machinery LLC uses the personal information we collect for the following purposes:

  1. To provide, operate, and maintain our Site and Services
  2. To process transactions and send related confirmations and notifications
  3. To communicate with you about your account, equipment listings, inquiries, or transactions, including by email, phone, and SMS (where you have opted in)
  4. To send marketing and promotional communications, with your consent where required by applicable law
  5. To improve and personalize your experience on our Site
  6. To analyze website traffic and usage trends for internal reporting and product improvement
  7. To comply with legal obligations under applicable federal, state, and international law
  8. To detect, investigate, prevent, and address fraudulent activity or security incidents
  9. To enforce our Terms & Conditions and other applicable agreements
  10. To respond to legal requests, court orders, and government inquiries
  11. To protect the rights, property, and safety of EZ Trade Machinery LLC, our users, and the public

6. SMS / Text Message Communications

This section describes our practices with respect to SMS and text message communications, including compliance with applicable carrier and messaging platform requirements (including A2P 10DLC registration requirements).

a) Types of Messages

If you provide your mobile phone number and opt in, we may send you SMS/text messages for the following purposes: one-time passcodes (OTP) and two-factor authentication (2FA); account and security notifications; buyer/seller messages relating to your listings or inquiries; listing status updates; and saved search alerts. Message frequency varies based on your activity and notification settings. Message and data rates may apply.

b) How You Opt In

You opt in to SMS communications by providing your mobile number and taking one or more of the following actions: registering for an account, requesting a verification code, agreeing to our Terms & Conditions and this Privacy Policy where SMS consent is disclosed, or enabling optional SMS notifications in your account settings. Consent to receive marketing or promotional text messages is not a condition of purchasing any goods or services.

c) Mobile Information Is Not Shared for Marketing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. We do not sell, rent, or share your mobile phone number, SMS opt-in status, or text message consent with any third party or affiliate for their marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, excluding vendors and service providers acting on our behalf solely to deliver the messages (e.g., our SMS platform provider).

d) How You Opt Out

You may opt out of optional SMS notifications at any time by replying STOP, END, QUIT, UNSUBSCRIBE, CANCEL, or STOPALL to any message you receive from us. After opting out, you may receive a single confirmation message. Reply START to opt back in. Please note that transactional security messages (such as one-time passcodes you request) may still be delivered when you initiate them.

e) Help and Support

For assistance, reply HELP or INFO to any message, email support@eztrademachinery.com, or visit https://eztrademachinery.com/support.

7. How We Share Your Information

EZ Trade Machinery LLC does not sell your personal information to third parties for monetary consideration. We may share your personal information only in the circumstances described below:

  1. Service Providers: Trusted third-party vendors and contractors who assist in operating our Site and delivering our Services, including web hosting providers, payment processors, SMS and email delivery platforms, analytics providers, and customer relationship management (CRM) systems. These parties are contractually obligated to use your data solely for the purposes we specify and to maintain appropriate security standards.
  2. Business Partners: Equipment dealers, appraisers, inspection services, financing providers, shippers, and other partners who are directly involved in facilitating transactions you initiate through our platform.
  3. Legal Authorities: Government agencies, law enforcement bodies, regulatory authorities, or courts when we are required by law, legal process, or court order to disclose information, or when we reasonably believe disclosure is necessary to protect our legal rights, investigate fraud, or ensure the safety of any person.
  4. Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy proceeding, your personal information may be transferred as part of the transaction. We will notify you via our website or by email before your information becomes subject to a materially different privacy policy.
  5. With Your Consent: We may share your information for purposes not listed above when we have obtained your explicit prior consent to do so.

Certain analytics and advertising cookies may involve the “sharing” of personal information for cross-context behavioral advertising as defined under California law. You may opt out of such sharing as described in Section 10 (California Privacy Rights) and Section 4 (Cookies and Tracking Technologies). For clarity, mobile phone numbers and SMS consent are never shared for marketing purposes, as described in Section 6.

8. Legal Basis for Processing (GDPR — EEA/UK Users)

For users located in the European Economic Area (EEA) or the United Kingdom, we process personal data only where we have a lawful basis to do so. We rely on the following legal bases:

  1. Contractual Necessity: Processing is necessary to perform a contract with you or to take steps at your request prior to entering into a contract (e.g., processing a transaction or setting up an account).
  2. Legitimate Interests: We process data to pursue our legitimate business interests, including fraud prevention, network and information security, internal administration, and direct marketing — provided these interests are not overridden by your fundamental rights and freedoms.
  3. Legal Obligation: Processing is necessary to comply with a legal obligation under EU law, the law of an EU Member State, or the law of the United Kingdom.
  4. Consent: Where required by law, we obtain your explicit consent before processing your personal data (e.g., for marketing emails or non-essential cookies). You have the right to withdraw your consent at any time without affecting the lawfulness of prior processing.
  5. Vital Interests: In rare and exceptional circumstances, processing may be necessary to protect the vital interests of you or another person.

9. Your Rights Under the GDPR (EEA and UK Users)

If you are located in the EEA or the United Kingdom, you are afforded the following rights under the General Data Protection Regulation (GDPR) or UK GDPR:

  1. Right of Access — Request a copy of the personal data we hold about you, along with information about how it is processed.
  2. Right to Rectification — Request correction of any inaccurate or incomplete personal data we hold about you.
  3. Right to Erasure (“Right to be Forgotten”) — Request that we delete your personal data where there is no compelling reason for its continued processing, subject to applicable legal retention requirements.
  4. Right to Restriction of Processing — Request that we restrict processing of your personal data in certain circumstances (e.g., while accuracy is disputed).
  5. Right to Data Portability — Receive your personal data in a structured, commonly used, machine-readable format, and have it transmitted to another controller where technically feasible.
  6. Right to Object — Object at any time to processing based on our legitimate interests or for direct marketing purposes.
  7. Rights Related to Automated Decision-Making — Not be subject to decisions made solely by automated means that produce legal or similarly significant effects on you, without meaningful human involvement.
  8. Right to Lodge a Complaint — File a complaint with your local data protection supervisory authority if you believe we have not complied with applicable data protection law.

To exercise any of your GDPR rights, please contact us at privacy@eztrademachinery.com. We will respond to all legitimate requests within one month of receipt. In complex or high-volume cases, this period may be extended by up to two additional months, and we will notify you of any extension.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you specific rights regarding your personal information:

  1. Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the business or commercial purpose for collecting it, and the categories of third parties with whom we share it.
  2. Right to Delete: Request deletion of personal information we have collected from you, subject to certain exceptions permitted by law (e.g., completing transactions, complying with legal obligations).
  3. Right to Correct: Request correction of inaccurate personal information we maintain about you.
  4. Right to Opt Out of Sale/Sharing: We do not sell personal information for monetary consideration. To opt out of the “sharing” of your personal information for cross-context behavioral advertising purposes, use the “Do Not Sell or Share My Personal Information” link on our website, adjust your cookie preferences, enable the Global Privacy Control in your browser, or email privacy@eztrademachinery.com.
  5. Right to Limit Use of Sensitive Personal Information: Limit the use and disclosure of your sensitive personal information to only those purposes necessary to provide the services you have requested.
  6. Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you services, charge you different prices, or provide a different level or quality of service because you exercised a privacy right.

Categories of Personal Information We Collect (CCPA)

  1. Identifiers — Name, email address, phone number, IP address, account ID. Collected: Yes.
  2. Commercial Information — Transaction records, equipment purchased or listed. Collected: Yes.
  3. Internet / Electronic Network Activity — Browsing history on our Site, search queries, interactions. Collected: Yes.
  4. Geolocation Data — General location derived from IP address. Collected: Yes.
  5. Professional or Employment-Related Information — Company name, job title. Collected: Yes.
  6. Inferences — Profiles drawn from other collected information. Collected: Yes.

To submit a CCPA/CPRA rights request, contact us at privacy@eztrademachinery.com or 346.340.5077. We will confirm receipt of your request within 10 business days and respond within 45 calendar days. Where reasonably necessary, we may extend this period by an additional 45 days and will notify you of the extension in writing.

11. Texas Data Privacy and Security Act (Texas Residents)

EZ Trade Machinery LLC is headquartered in Texas and complies with the Texas Data Privacy and Security Act (TDPSA), Tex. Bus. & Com. Code Chapter 541. Texas residents have the following rights with respect to their personal data:

  1. Right to Confirm and Access: Confirm whether we are processing your personal data and, if so, access that data.
  2. Right to Correct: Request correction of inaccuracies in your personal data, taking into account the nature of the data and the purposes for which it is processed.
  3. Right to Delete: Request deletion of personal data you have provided to us or that we have obtained about you.
  4. Right to Data Portability: Obtain a portable copy of your personal data in a format that is reasonably usable and allows you to transmit it to another controller.
  5. Right to Opt Out: Opt out of the processing of your personal data for purposes of (i) targeted advertising, (ii) the sale of personal data, and (iii) profiling in furtherance of decisions that produce legal or similarly significant effects.

How to Submit a Texas Privacy Request

To exercise your TDPSA rights, contact us at privacy@eztrademachinery.com. We will respond within 45 days of receipt. Where reasonably necessary, this period may be extended by an additional 45 days, and we will notify you of any extension.

Appeals Process

If we decline to take action on your request, you have the right to appeal our decision by submitting a written appeal to privacy@eztrademachinery.com with the subject line “TDPSA Appeal.” We will respond to your appeal in writing within 60 days. If your appeal is denied, you may submit a complaint to the Texas Attorney General at www.texasattorneygeneral.gov.

12. Other U.S. State Privacy Rights

Residents of other U.S. states with comprehensive privacy laws (including, as applicable, Virginia, Colorado, Connecticut, Utah, Oregon, and others) may have similar rights to access, correct, delete, and obtain a copy of their personal data, and to opt out of targeted advertising, sale of personal data, and certain profiling. To exercise any right available under the law of your state of residence, contact us at privacy@eztrademachinery.com. We will honor all rights required by applicable law, and any applicable appeal rights, within the timeframes those laws require.

13. Data Retention

We retain your personal information only for as long as is necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law.

  1. Account Data: Retained for the duration of your active account, plus an additional 3 years following account closure to allow for dispute resolution and legal compliance.
  2. Transaction Records: Retained for 7 years in accordance with standard business accounting practices and federal and state tax requirements.
  3. SMS Consent Records: Records of your SMS opt-in and opt-out status are retained as required to demonstrate compliance with applicable messaging laws and carrier requirements.
  4. Marketing Data: Retained until you opt out or withdraw consent, after which it will be promptly removed from active marketing lists.
  5. Technical Logs: Typically retained for 12 to 24 months for security and diagnostic purposes.

When personal data is no longer required for any lawful purpose, we will securely delete, destroy, or anonymize it in accordance with industry best practices and applicable legal requirements.

14. Data Security

EZ Trade Machinery LLC implements industry-standard technical and organizational security measures designed to protect your personal information from unauthorized access, disclosure, alteration, loss, or destruction. Our security measures include, but are not limited to:

  1. SSL/TLS encryption for data transmitted between your browser and our servers
  2. Role-based access controls limiting internal access to personal data
  3. Secure, encrypted data storage environments
  4. Regular security assessments, vulnerability scans, and penetration testing
  5. Employee training on data protection and privacy best practices

Please be aware that no method of transmission over the internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify affected users and applicable regulatory authorities as required by applicable law, including Tex. Bus. & Com. Code Chapter 521 (the Texas Identity Theft Enforcement and Protection Act), the GDPR, and any other applicable breach notification statutes.

15. Children's Privacy

Our Site and Services are intended solely for use by individuals who are 18 years of age or older. Our Services are not directed to, and we do not knowingly collect personal information from, anyone under the age of 18, including children under 13 as defined by the Children's Online Privacy Protection Act (COPPA).

  1. If we become aware that we have inadvertently collected personal information from anyone under the age of 18, we will take immediate steps to delete such information from our records.
  2. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us promptly at privacy@eztrademachinery.com.

16. International Data Transfers

EZ Trade Machinery LLC is based in Texas, United States. If you access our Services from outside the United States, please be aware that your personal information may be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your country of residence.

  1. For EEA/UK Users: We ensure that appropriate safeguards are in place for international transfers of personal data, including the use of Standard Contractual Clauses (SCCs) approved by the European Commission (and the UK Addendum or International Data Transfer Agreement, as applicable), or other legally recognized transfer mechanisms under applicable data protection law.
  2. By using our Services from outside the United States, you acknowledge that your information will be transferred to and processed in the United States in accordance with this Privacy Policy, and that U.S. data protection laws may not provide the same level of protection as those in your home jurisdiction.

17. Third-Party Links

Our Site may contain hyperlinks to third-party websites, applications, or services that are not owned or controlled by EZ Trade Machinery LLC. This Privacy Policy applies solely to information collected by EZ Trade Machinery LLC and does not govern the practices of third-party sites.

  1. We are not responsible for the privacy practices, content, or security of any third-party websites or services.
  2. We strongly encourage you to review the privacy policies of any third-party websites you visit before providing any personal information to those sites.
  3. The inclusion of any link on our Site does not imply our endorsement of the linked site or its privacy practices.

18. Changes to This Privacy Policy

EZ Trade Machinery LLC reserves the right to update, modify, or replace this Privacy Policy at any time at our sole discretion. We will provide notice of changes as follows:

  1. The updated Privacy Policy will be posted on our website with a revised “Last Updated” date prominently displayed at the top of the document.
  2. For significant or material changes that affect how we collect or use your personal information, we may provide additional notice via email to the address associated with your account.
  3. Your continued use of our website or Services following the effective date of any revised Privacy Policy constitutes your acceptance of the changes. If you do not agree with the revised Policy, please discontinue use of our Services.

We encourage you to review this Privacy Policy periodically to stay informed of how we are protecting your information.

19. Data Protection Contact (GDPR — EEA/UK Users)

For users in the EEA or the United Kingdom, inquiries related to data protection and privacy may be directed to our designated data protection contact:

  1. Data Protection Contact: EZ Trade Machinery LLC — Privacy Team
  2. Email: privacy@eztrademachinery.com
  3. Mailing Address: 14090 Southwest Freeway, Suite 300, Sugar Land, Texas 77478, USA

We are committed to addressing all data protection concerns in a timely and transparent manner in accordance with the requirements of the GDPR and UK GDPR.

20. How to Exercise Your Privacy Rights

To exercise any of the privacy rights described in this Privacy Policy — whether under GDPR, CCPA/CPRA, TDPSA, or any other applicable law — please contact us using any of the methods below:

  1. Email: privacy@eztrademachinery.com
  2. Phone: 346.340.5077
  3. Mail: 14090 Southwest Freeway, Suite 300, Sugar Land, Texas 77478

Identity Verification: To protect your privacy and the security of your data, we may need to verify your identity before processing any request. We may request information sufficient to reasonably verify that you are the person about whom we collected personal information.

Authorized Agents: You may designate an authorized agent to submit a request on your behalf. The agent must provide proof of authorization, and we may still require verification directly from you.

No Fee for Requests: We will not charge a fee for processing privacy rights requests, except that we reserve the right to charge a reasonable fee or decline to act on requests that are manifestly unfounded, excessive, or repetitive, as permitted by applicable law.

21. Contact Us

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or our data practices, please contact us. We are committed to addressing all inquiries promptly and transparently.

  1. EZ Trade Machinery LLC
  2. Address: 14090 Southwest Freeway, Suite 300, Sugar Land, Texas 77478
  3. Email: privacy@eztrademachinery.com
  4. Phone: 346.340.5077

We aim to acknowledge all privacy-related inquiries within 5 business days and to provide a substantive response within the timeframes required by applicable law.

EZ Trade Machinery LLC — Privacy Policy — Last Updated August 2, 2026

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